Market intelligence and leadership communications for leadership teams of established B2B companies

Know the market. Shape the brand. Lead the change.

Every week, your leadership team knows what changed in its markets and what it means. When you decide, we support your teams to communicate it.

Request a sample brief

One intelligence loop for leadership

Know the market

Market & Competitive Intelligence

Competitor moves, tenders and new rules in the markets you sell in. One page, every week.

  • Built around your markets, competitors and customers
  • Every fact linked to its source, AI readings labelled as AI
  • A monthly AI-visibility section compares how ChatGPT, Gemini and Perplexity describe your company against its rivals
  • A 45-minute kickoff call or a self-paced interview starts the service. Your first edition arrives within 48 hours of the kickoff.
  • We monitor sources across Europe and the US, set to each client's markets.

1,900 a month (CHF, EUR or USD).

A 6-month subscription. Cancel within the first 30 days for a full refund and nothing further owed.

Request a sample brief · Book a 20-minute call

Lead the change

Leadership & Transformation Communications

One company, one story, in every country. Through the acquisition and the change.

  • A scoped mandate, delivered end to end
  • Executive visibility included
  • Delivered with expert teams in Switzerland and Europe

Scoped to your mandate

Book a 20-minute call · Take the Internal Communications Stress Test

How Market & Competitive Intelligence starts

  1. Order online.
  2. Complete a 45-minute kickoff call or a self-paced interview on the site.
  3. Your first personalised edition arrives within 48 hours of the kickoff.
  4. Use each weekly brief to decide what your team should watch and act on next.

Request a sample brief

About the founder

Raluca Baciu founded Vias Digital in Zurich after 15 years in European healthtech and B2B communications. Today she leads market intelligence, brand positioning and change communications for leadership teams in DACH and the US.

More about Raluca

The questions leadership teams ask us

Who is this for?

Leadership teams of established B2B companies in DACH and the US that are entering a new chapter. Market & Competitive Intelligence is built first for industrial and manufacturing groups that sell in several countries without their own market intelligence team. AI visibility is included inside the brief, while leadership communications supports scoped mandates across sectors.

What is in the free monthly edition?

Competitor and peer moves, market developments, regulation, open tenders with deadlines, and events for one sector. Every fact is linked to its source and every AI reading is labelled as AI. It is the same for every company in a sector; your own weekly version starts when you subscribe.

How fast does it start?

A 45-minute kickoff call or a self-paced interview starts the service. Your first edition arrives within 48 hours of the kickoff.

Start with a sample brief for your sector.

Request a sample brief

See the current sector format before you decide.